Newcastle United have confirmed Saudi Arabian company Sela as their new shirt sponsor on a multi-year deal.
The events company replaces gambling firm Fun88 as the Premier League side prepare for a return to the Champions League next season.
Newcastle are owned by Saudi Arabia's Public Investment Fund (PIF).
The club's chairman Darren Eales said he believes Sela is "the perfect partner" to support them with their goals on and off the pitch.
"We team up at an exciting time in the history of both organisations given both share an ambitious vision to expand their brands globally," he added.