In early 2009, she was described as 'the beautiful woman who has shaken up the beautiful game' – the financial fixer who helped Middle Eastern multi-millionaires purchase football clubs.
Eleven years later, Amanda Staveley is still dabbling in the art of takeovers, and perhaps coming towards the end of a pursuit that has left Newcastle United fans exhausted.
The sale of this North East institution is one which has been on, off, then on again, then off again.
Staveley and husband Mehrdad Ghodoussi at a gala event in 2015 - they have a child together
But should Mike Ashley eventually sign on that dotted line, take his £300million and Sports Direct signage with him, those supporters will tell you it was all worth it.