Eddie Howe? What, the bloke from Bournemouth? How is that going to play with some of the inflated egos around Tyneside these days? How does that buy into the narrative of the massive club?
A massive club in massive trouble, looking not just at the league table but the mess being made of the search for a new manager.
No amount of PR soft soap can disguise the chaotic loss of Unai Emery. Newcastle as good as announced his arrival in time for Brighton on Saturday, much as they had signposted Steve Bruce’s departure before the first game.