John W. Henry. Joe Lewis. Mike Ashley. Three billionaire owners of Premier League football clubs. Yet, on the evidence of the past week, three men who would call by a foodbank to top up their weekly shop.
At least in the case of Henry he has decided against helping himself, even if he was chased back through the door amid a chorus of disapproval.
But in seeking to take advantage of the government's coronavirus Job Retention Scheme, the respective owners of Liverpool, Spurs and Newcastle have shamefully exposed the opportunistic and capitalist morals that, in all probability, made them very wealthy in the first place.