Newcastle United's new kit deal with Adidas has rekindled memories of nineties and noughties success, but how important could the partnership be in helping the club break into football's elite level?
"It was typical Newcastle - 100 miles an hour," recalls fan Gavin Haigh of the Magpies' charge towards the Premier League title as 1995 turned into 1996.
"We were battering everybody and it felt like the doldrums pre-Kevin Keegan taking over as manager [in 1992] were light years away.
"It was crazy. We had all these glamorous players and we were wearing Adidas.