Back in October, the Yankees announced a few new additions to the stadium in order to liven the place up. They added kid-friendly areas, some new bars, and a few drinking sections. It would have been easy to complain about the team’s insistence on adding even more branded areas to Yankee Stadium, but at the time I chose to defend them because I felt it was a step in the right direction. After recently taking a tour of the place, however, I need to speak out.
In October, I made excuses for the team:
The Yankees, of course, are a business, and they will take any opportunity to add an extra brand to their exuberant list of corporate sponsors.