Back to the New York Yankees Newsfeed

The secret formula behind Yankees’ unrelenting winning culture

CLEVELAND — “Culture,” Buck Showalter said, chewing on the term this past week in a telephone interview. “There has to be a better word.”

“It’s hard to measure culture,” Brian Cashman acknowledged, “but it’s very important to create culture and constantly reinforce it in various ways — with the people you hire, and the staff that you bring in, and your messaging.”

Culture certainly can be a tricky concept to define and quantify, especially in the still (relatively) rough-and-tumble world of professional sports. Yet as former Supreme Court Justice Potter Stewart opined of obscenity, you generally know it when you see it.