When I first heard that the NFL would be broadcasting one of its playoff games on Nickelodeon, my reaction fell somewhere between skepticism and incredulity. Envisioning sideline reporting by SpongeBob SquarePants and Lincoln Loud, commercials for The Krusty Krab and The Chum Bucket, and hours upon hours of both subtle and not-so-subtle advertisements for Nickelodeon television shows, I did not expect a broadcast of a football game so much as a Nickelodeon program with a football game in the background. Despite these reservations — or perhaps because of them — without a rooting interest in the game as a Giants fan, I decided to forego the traditional CBS broadcast and tuned into the channel I grew up on.
The NFL and Nickelodeon just showed baseball how to market to younger fans
