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Should MLB fans care about low TV ratings?

The Texas Rangers were crowned World Series Champions on Wednesday night. But if a championship is awarded and no one is watching, does it even count? I’m kidding of course, but this World Series has set record lows for viewership numbers. Game 1 was the least-watched Game 1 in World Series history. Game 2 then became the least-watched World Series game ever, before Game 3 took crown in that same category.

Poor World Series viewership is nothing new, and overall numbers have been on a decline since the 1980s. For MLB executives and advertisers, low numbers must be concerning.