They had their first business meeting - where else? - at the Meadowlands Diner.
Frank Vuono had established a strong relationship with the NFL's top quarterbacks while working in the league's licensing department. Steve Rosner was developing unprecedented marketing deals for big-name clients like Giants linebacker Lawrence Taylor.
It seemed like the perfect match for a new company. And then came lunch.
"I think when I ordered a cheeseburger, fries and a black-and-white milkshake, Frank knew, 'Okay, we've got something here,'" Rosner said.
That was 1993, and over the years that followed, their client list steadily grew with names like Phil Simms, Boomer Esiason, Howie Long, Cris Collinsworth, Chris Simms, Jim Kelly, Ron Darling, Thom Brennaman, Brian Griese, Bob Papa and many more.