A “Simpsons” episode has Homer seated beside his boss, Mr. Burns — the miserly monopolist who owns Springfield’s nuclear plant.
“You know, Mr. Burns, you’re the richest guy I know.”
“Well, yes,” says Burns, “but I’d trade it all for a little more.”
What greed can do, greed gets done. Greed in our sports is a matter of TV money. It laps the field. Consider:
The NBA Finals are now a late prime-time show for more than half the nation’s populace, a means to generate maximum prime-time ad revenue in the four primary domestic time zones.