Typically, the New York Yankees utilize the media as a building tool and growth orchestrator. Curating stories to keep attention from fans and expand their reach is how sports grow in general. In recent years, baseball has done a poor job of expanding to younger demographics and capturing the minds of young potential fans. However, it’s not because of a lack of New York media coverage, as the Yankees have been relatively good despite failing to make a World Series appearance in over ten years.
It is crucial for managers to understand how they can utilize the media to brew excitement within their team.