Hours after releasing a new line of MLB-affiliated "Local Market" hats on Tuesday, New Era pulled the product from its website.
New Era is the official cap supplier to MLB. The line featured a combination of team logos, local area codes, landmarks, World Series logos and other local tie-ins scattered over the caps. Social media reacted with mockery, and New Era later removed the collection from its site. New Era has not yet responded to a request for comment from ESPN.
The New York Yankees cap, for instance, featured five area codes, the Statue of Liberty, an apple, a slice of pizza, a boom box on the rear above a "NEW YORK" stencil, along with the words "New York The Empire State" in cursive script above a World Series logo.