Derek Jeter is hitting back against claims that he walked away from a deal to promote a line of fancy skivvies because he didn’t want to be connected to rapper 50 Cent.
The allegations are “categorically false,” Jeter said in a Thursday statement responding to a lawsuit filed by Swedish underwear company Frigo.
“I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand.
“(Company CEO Mathias Ingvarsson’s) statements are particularly malicious because he knew all along that I never agreed to be a spokesperson or ambassador for the brand, and that is confirmed in documents that Mr.