Some people use crowdsourcing for important things like updating Wikipedia, gathering genealogy research, and brainstorming big ideas. I am using it for something important in its own way, too -- trying to figure out how Michael Kay and John Sterling should announce Alex Rodriguez's 666th homer! He is only one away now, so they need to figure it out soon!
The great Yankee blog It Is High, It Is Far, It Is Caught recently got the ball rolling on marketing strategies, and
suggested the following for Michael Kay's call: "PIT.