It was always in the background, the idea that Saudi Arabia’s Public Investment Fund was interested in buying WWE. The PIF is one of the largest sovereign wealth funds in the world, with $260 odd billion in estimated assets under management, has already dabbled in sport investment — see LIV Golf and Newcastle United — and the wrestling promotion has developed closer and closer ties with the Kingdom over the past couple of years.
Late Tuesday night, confusing reports popped up about whether the PIF actually bought WWE, and the company is still “exploring options” about potential sales.