This has to be one of the better marketing schemes to surface in the 2018 MLB season.
The Pawtucket Red Sox, the Triple-A team of the Boston Red Sox, are hosting "Evil Empire Weekend" in May, which takes aim at the New York Yankees and Tyler Austin.
PawSox will host "Evil Empire Weekend" at McCoy Stadium on May 5 and 6. Any fans named Joe or Kelly will be admitted for free to the weekend's games, while any fans self-identifying as Tylers or Austins will be banned from the premises.