NEW YORK - SEPTEMBER 20: The family of late New York Yankees owner George Steinbrenner poses in front of the newly unveiled monument prior to game against the Tampa Bay Rays on September 20, 2010 at Yankee Stadium in the Bronx borough of New York City. Seen are (L-R) daughters Jennifer Steinbrenner Swindal, Jessica Steinbrenner, wife Joan Steinbrenner, and sons Hal and Hank Steinbrenner.(Photo by Jim McIsaac/Getty Images)
The Steinbrenner name has been associated with Yankee lore for 44 years, and it appears that number will only grow bigger.
At least that was the view from Jennifer Steinbrenner Swindal, one of the organization’s general partners.