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Alex Rodriguez latest hustle includes men’s makeup line

Alex Rodriguez is always on the lookout for the next hustle.

He does color commentary for ESPN. He owns a UFC Gym franchise in Florida. Just recently, Rodriguez and former Walmart executive Marc Lore purchased the NBA’s Minnesota Timberwolves for $1.5 billion.

Now, the former New York Yankees star is getting into the skincare game. Per Elana Fishman of the New York Post, Rodriguez has launched a line of men’s makeup through the company Hims & Hers. The signature product is a concealer stick called the Blur stick, essentially men’s cover-up.