As a recent inquiry into the commercial strategy and priorities of Red Bull GmbH discovered, Papa Red Bull is not fond of talking too much about his business methods. So when someone at at Red Bull wants to come out talk commercial tactics, it’s worth paying attention.
In this instance, RB Leipzig’s Oliver Mintzlaff - top man on the commercial side of things at RBL, and supposedly no longer head of RB Global Soccer but it isn’t clear who is running RBG if not Mintzy - had a chat with Bild this week, in which he revealed a rough sketch of Leipzig’s plans to grow its reputation and revenue.