Unless you were under a rock or maybe just aren’t on Twitter, you probably saw that the Columbus Crew changed their name this week. Yes, the powers that be decided that the best way to celebrate the club that fans painstakingly saved from relocation was to erase any history and identity from its official brand. You’re not going to hear any contrarianism on this front - Columbus SC sucks. It’s trash, it’s tacky, it’s cheugy...or not cheugy? Anyway, it’s however your age cohort describes bad lame things.
MLS is almost certainly campaigning on some level in recent years to homogenize the branding of many of its clubs, perhaps out of a desire to ape Europe or perhaps purely out of the abstract demands of focus groups and marketing studies.