After a succession of drab results was capped by a 1-0 loss at home to Municipal Limeno, Alianza club president Lisandro Pohl decided enough was enough and head coach Daniel Fernandez was out.
Technically, Fernandez resigned - but Raul Serrano points out for El Grafico that Alianza has turned over 16 coaches in the eight years of Pohl's leadership.
The new man in charge of first-team affairs is Milton Melendez, who has a long association with the Salvadoran club as both player and coach.
Alianza had been struggling so far this season: two wins and fours losses in the league; two draws in CCL, both at home.