It’s time yet again for the conversation always threatening to break out of any discussion of American soccer: branding.
In recent weeks, rumblings have emerged that Sky Blue FC has been toying with the idea of an overhaul of the team’s look. If rumors are to be believed, the most important aspect of such a rebrand would be an assertive change to the club’s current name, one that currently remains (perhaps intentionally) ambiguous about the location the team represents.
It’s not a story that is without precedent. Anyone who follows local soccer in the Tri-State remembers when Red Bull GmbH acquired the New York/New Jersey Metrostars and changed, along with the club’s nickname, the location-inclusive New York/New Jersey geographic tag to the current “New York” prefix.