They wanted a new face. And someone younger.
What’s better than one Lundqvist? Two Lundqvists, of course!
We all know about Joel, Henrik Lundqvist’s less-talented identical twin brother.
In fairness to Joel, maybe he would have been awesome if he played as a goalie; he’s a center for Frolunda HC over in Sweden, though. He did score seven goals in the NHL, which is seven more than Henrik has ever scored, but Joel’s 19 assists don’t quite match up to Henrik’s 21.
But now, Joel has something else over Henrik: a new Head & Shoulders ad.