EAST RUTHERFORD, NJ - MAY 5: Overhead view of the logo of the New Jersey Devils and Continental Airlines Arena prior to Game five of the 2007 Eastern Conference Semifinals between the Ottawa Senators and the New Jersey Devils at the Continental Airlines Arena on May 5, 2007 in East Rutherford, New Jersey. The game was the last played in the arena as the team will move to the Prudential Center in Newark, New Jersey next season after 25 seasons in East Rutherford. The Senators won the game 3-2 and the series 4-1. (Photo by Andy Marlin/AM Photography/Getty Images)
The New York Rangers’ East Division naming rights have gone to MassMutual
The hockey world was consumed by the idea that the NHL would allow commercial logos on NHL teams gear, settling on only allowing them on helmets.