Earlier today, the NHL’s Seattle franchise finally unveiled its name, logo, and colors. Behold: the Seattle Kraken.
Notice the tentacle slithering up the inside of the “S”? The beveled “S” is a tip of the cap to the shipwrights of Seattle and the Pudget Sound, which is also a nice touch that sets this logo apart. It appears that the anchor, the Kraken’s secondary logo, will have a home atop the shoulders of the home jersey which can be seen on the team’s official site.
For those who are curious, Seattle’s colors are as follows: deep sea blue, ice blue, boundless blue, shadow blue, and a splash of red alert (seen in the Kraken’s eye near the top of the primary logo).