Today is opening night for the NHL in North America, and Twitter is unveiling some data on #NHLTwitter from the 2021-22 season as official team hashtag emojis are rolling out for the upcoming season. #HockeyTwitter is certainly an “interesting” place, and it is reportedly becoming more global in nature. Per the data, 39% of NHL conversations came from fans outside the United States.
The Rangers are a United States team based in a major metropolitan market so a major focus of this will be on them and where they fit in. Blueshirt Banter was given an early look at some data ahead of the release, and the results seemingly reinforce a shift that’s been made by the New York Rangers on the platform.