ESNY is excited to share a three-part series looking at the extraordinary relationship between New York Mets superstar shortstop Francisco Lindor and New Balance.
In today’s age of social media, brand endorsements and influencer-promoted products are everywhere. It’s almost impossible to open Twitter or Instagram without seeing a celebrity pushing a product they claim to love.
It’s hard to trust whether or not these influencers or celebrities actually use the product, let alone like it.
Enter New Balance, once only seen as a running shoe company. The company has been breaking through into other sports including baseball, and is doing an amazing job capturing a young consumer.