At The Athletic today, Mike Vorkunov broke down the NBA media deal’s impact on CBA and the teams of the Association.
The NBA is poised for a significant financial boost with its upcoming media rights deal, which will more than double the annual revenue the league receives from its media partners. We covered it, and TNT’s related lawsuit, here.
This influx of funds is expected to have a substantial impact on the salary cap, with a projected 10% annual increase starting in 2025. As a result, player salaries are anticipated to rise considerably.