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The New York Knicks are rebuilding is all areas of their organization. They’re rebuilding their team, coaching staff and now their marketing strategy.
According to the Daily New’s Stefan Bondy, the Knicks have hired Translation. They’re a brand agency looking to give the team a “media makeover.” Translation will be looking to make the Knicks brand more fun, exciting and entertaining.
The one thing that really stood out from Translations CEO Steve Stoute was, “Winning cures a lot of problems. Great marketing and exciting entertainment cure all problems.” He went onto say that the Knicks and Madison Square Garden are already “iconic” brands.