New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career.
The 7-foot-3 Latvian, who was soundly booed in Brooklyn's Barclays Center when his name was announced as the fourth overall pick in the NBA draft in June, signed his third marketing deal on Wednesday. Sports drink BodyArmor will join two recent deals he signed with Delta Air Lines and Shifman Mattress.
Porzingis says all of his early endorsement deals come out of necessity. His representatives made a deal with Delta because of the tremendous amount of flights his family needed from Latvia.