Sponsorships and company collaborations are normal in the NBA. Star players have it and when rookies enter from the draft, they are targeted to represent a brand, whether it is Adidas, the Jordan Brand, Nike, Under Armour and others. This includes New York Knicks.
The Knicks reestablished their relationship with PUMA in 2018, when the clothing and sneaker company returned to basketball. They signed franchise legend and PUMA icon, Walt Frazier, and committed to Kevin Knox weeks before the 2018-19 season started.
Well, another Knicks representative is officially part of PUMA, as RJ Barrett made his partnership official Wednesday.