The New York Knicks‘ third overall pick RJ Barrett inked a multiyear endorsement deal with PUMA. The deal gives the footwear and apparel brand an opportunity to develop its first big market superstar.
The NBA and signature shoes are a match made in heaven, quite frankly in today’s culture, you’ll find some way somehow to associate one with the other. All the big shoe and apparel companies have a superstar or superstars that are synonymous with the brands they endorse.
Nike has LeBron James and Kevin Durant among many, even before that they boasted arguably the greatest player of all-time in Michael Jordan (which eventually morphed into the popular Jordan Brand of today).