New York Knicks, you are officially in on the LeBron James recruitment! With the superstar expected to opt out in Cleveland and pursue free agency come season’s end, cities have been falling over themselves to outdo each other in an attempt to lure the King to their basketball team.
Everything is bigger in New York, right? So naturally they had to be involved when it comes to getting one of the biggest stars in the NBA to consider their primary team.
Well, they went for it. And while the campaign wasn’t necessarily approved by the Knicks, Major Market Media, an ad agency based in New York City, took matters into their own hands.