When asked about what inspired the design of her New York Knicks x HBCU logo, Rachel Motley, a graduating senior at Howard University, answered, “I wanted this logo to show the ‘small details’ that we consider as part of the HBCU experience, actually make a huge difference in our college experience.”
Her logo did just that. Featuring a range of elements from a Kente cloth stole and a marching band helmet to a homecoming crown and a basketball, Motley’s logo represents the culture surrounding HBCUs as a whole. “I really wanted to incorporate aspects that I thought were very important… things that excite me the most about my Howard experience.