Beginning in September, Pepsi products will be sold, distributed and displayed at all Madison Square Garden properties, and inside the Garden itself, the Eighth Floor Concourse will be renamed the Pepsi Concourse, as part of a new partnership between the giant soft drink company and the Madison Square Garden Company, it was announced at a news conference at the Garden Tuesday.
In addition, a new space within the Garden called the Pepsi Fan Deck will be created, and Pepsi will be a big part of the Radio City Music Hall’s Christmas Spectacular and sponsor Jingleball, the rock concert presented during the holidays by radio station Z-100.