The New York Knicks became the 17th NBA team to sign a deal to wear an advertising patch on their jersey, announcing Tuesday that the logo of website publishing platform Squarespace would grace its uniform.
Terms weren't disclosed.
As part of the partnership, the Madison Square Garden Company, owners of the Knicks and the Garden, and Squarespace will provide financial support and give digital advertising opportunities to local small businesses that use the website platform.
The company is one of a number of e-commerce companies that have done jersey ad patch deals including Wish (Lakers), Rakuten (Warriors) and StubHub (76ers).