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While the Knicks search for help on the court, they are set for a makeover off of it — with a lofty endorsement in tow.
The Knicks are partnering with Steve Stoute and his brand agency, Translation, “in an attempt to bolster its brand and strengthen its ties to the fan base,” Bloomberg reported Thursday.
The news was welcomed by LeBron James, who worked with Stoute to produce the HBO documentary “Student Athlete.”
“Stoute’s been a friend a long time. He does amazing work,” James told SNY. “Our beautiful league is always more beautiful when the Knicks matter and the Garden is jumping.