The Knicks need Zion Williamson, but Williamson would be helped by New York.
Tuesday’s draft lottery not only will largely determine where Williamson will play to begin his NBA career, but it will also provide the base for how big of a media sensation he may become.
While in the social-media age, the playing field has been leveled somewhat with players able to reach fans without Madison Avenue, joining the Knicks, with their dreadful history over the last nearly two decades, playing at the Garden and being potentially the biggest sports star in New York would add rocket fuel to what could be the sports-marketing world’s next top-level endorser.