Knicks backers challenge LeBron James to become true 'King of New York'

You can add New York to the list of cities courting LeBron James with a billboard.

A billboard near Madison Square Garden challenges James to sign with the Knicks as a free agent with the phrase "King of New York? Prove it" and the hashtag #KingJamesNYC18.

The @nyknicks haven't hired the right team to recruit the King so we took matters into our own hands. ud83dudccd31st & 7th Ave

A post shared by Major Market Media (@nycadsco) on Apr 5, 2018 at 9:11pm PDT

The billboard was purchased by NYC Ads Co.