The Knicks have joined the jersey sponsor bandwagon.
The team will feature an ad for Squarespace on the front of the team’s jerseys for the upcoming season. Squarespace is a web hosting and design company based in Manhattan.
Terms of the agreement were not released.
Pretty inoffensive sponsor patch, IMHO. European soccer has survived far more aggressive sponsored jerseys! #Knicks pic.twitter.com/QBgGquroAp
— Neil Best (@sportswatch) October 10, 2017
This year, the NBA is allowing teams to sell a 2.5-inch-by-2.5-inch patch on their uniforms, becoming the first of the four major North American sports leagues to allow non-apparel sponsors to appear on regular game uniforms.