Kevin Durant said Tuesday that the New York Knicks can't rely on their "brand" to land the best players, many of whom don't even remember the franchise being good.
"I think a lot of fans look at the Knicks as a brand and expect these younger players in their lifetime don't remember the Knicks being good," Durant said Tuesday in an in-studio interview with Hot 97 in New York. "I've seen the Knicks in the Finals but kids coming up after me didn't see that. So that whole brand of the Knicks is not as cool as let's say the Golden State Warriors or even the Lakers or the Nets now.