The New York Knicks, in partnership with adidas, are launching comprehensive programming this February celebrating Black History Month. The initiative is designed to educate, enrich and recognize Black History with events, onsite presentations and special content at Knicks games, across social media channels and throughout the community.
The Knicks will feature a Black History themed night on Tuesday, February 6 when they host Milwaukee. The Black History Celebration, presented by adidas, will include the following:
-A pregame panel discussion “Breaking Barriers: Exploring Diversity in Sport” moderated by Swin Cash and featuring Steve Mills (President, Knicks), Scott Perry (General Manager, Knicks), Dashawnda Brown (VP, Suite Services, MSG), Craig Robinson (Vice President, Player Development, Knicks), Jamaal Lesane (SVP, Legal Affairs, Knicks) and Gerald Adams (Head of Global Business Development, adidas).