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'Bing Bong': New York Knicks' latest rallying cry is a simple phrase that pays homage to the city's roots

You might've heard the term "Knickstape" as a slogan for the New York Knicks and their fan base. Well, that could be retiring. Replaced by two simple words: "Bing Bong."

Knicks fan Jordie Bloom shouted the phrase on opening night of the Knicks' season in a video from Sidetalk, a one-minute street show by New York University students Trent Simonian and Jack Byrne that conducts interviews in New York City. Their Twitter and Instagram pages combine for over 700,000 followers and their YouTube channel has more than 3 million views. They've interviewed celebrities such as Lil Uzi Vert, Bella Hadid and A$AP Rocky.