The New York Jets, United Way of Essex and West Hudson and Verizon have teamed together to launch Character PlaybookTM, a digital learning initiative focused on youth character development and building healthy relationships. It will be implemented directly in schools throughout northern New Jersey. This initiative was previously launched nationally during the 2016 NFL Draft. Character Playbook is powered by education technology leader EverFi, which works in more than 20,000 K-12 schools.
Character Playbookuses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships during their critical middle school years.