During his days as an offensive assistant in San Francisco, now-New York Jets offensive coordinator Mike LaFleur watched the 49ers repopularize the endangered fullback position through the stardom of Kyle Juszczyk. The man known as “Juice” reminded the world what a great fullback could do for an NFL offense – even in the modern era.
LaFleur has incorporated many aspects of his former team’s offensive identity into his vision for the Jets’ offense. The fullback position is included in that. While the Jets do not have a fullback who is used nearly as regularly as Juszczyk is used in San Francisco, LaFleur has deployed a fullback relatively frequently compared to most NFL teams in today’s day and age.