Porsche has signed on as the official car of the New York Jets, the luxury car company's first team deal of its kind.
Sources say the partnership is a seven-figure, multiyear deal.
The heart of the deal lies in the presenting rights to the Green Room at MetLife Stadium, the high end, hospitality lounge space where the wealthiest fans commingle on game days.
"The Jets showed us the demographic in that room and more importantly gave us the ability to activate our partnership in a meaningful way," said Jacob Harb, vice president of Porsche North America's East Coast division.