Usually, when the clock strikes zeroes at the conclusion of the Super Bowl, it’s a time for fans of 31 teams to stare in awe of the winning team’s celebration and think, “Man, I can’t wait until we get there.” This is a particularly familiar feeling for New York Jets fans.
But Woody Johnson and the Jets’ social media team had no interest in such activities.
At the exact moment Kansas City sealed its third Super Bowl in five years, Johnson essentially shouted to Jets fans, “Hey! Ignore that! Look over here!