The NFL is hosting some games in the UK in an attempt to promote their brand over there. The NFL has been bombarding fans for nearly a decade with an increasing fascination with UK football. For instance, the league recently announced a ten–tear deal with Tottenham Hotspurs to play a couple of games in London each year in their new White Hart Stadium, an agreement estimated to produce a 61,000 seat stadium and cost more than 400 million pounds. This venture is the first of its kind in producing a venue built to cater for both American and British Football requirements.