NEW YORK and BALTIMORE — March 25, 2025 — Under Armour, Inc. (NYSE: UA, UAA) and the National Football League – NFL – today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. This agreement affirms both brands’ commitments to innovation in athletic performance, fan engagement and youth development.
“At Under Armour, we’re passionate about nurturing talent and transforming the way athletes perform. We know what it takes to succeed on the field,” said Sean Eggert, senior vice president of global sports marketing at Under Armour.